We regularly talk with our clients and with other real estate pros. They all agree on one point: it’s a bit more challenging to secure mandates.
Here are 13 strategies that work when applied correctly:
- Set your prospecting goals and develop a clear strategy to reach them.
- Create your prospecting zone to know the limits of your area.
- Know your “gold number” to define your weekly objective.
- Master all aspects of PICC, Intentional Cross-Channel Prospecting.
- Identify the real needs of prospects and produce relevant content for them.
- Develop a referral program.
- Continuously refine your pitch to respond effectively to objections.
- Put in place a follow-up process worthy of a luxury concierge service.
- Create a seller presentation book.
- Segment your database to communicate more effectively.
- Master the art of telling your stories and your clients’ stories (storytelling).
- Leverage Google My Business.
- Use the power of SEO to boost your visibility.
You’ll tell me, that’s a lot to implement.
I know! Think of it as a 14-step staircase to climb one step at a time.
The good thing is that results will be visible with each new step you reach.